Website Design and Development

Your website is the most crucial component of your marketing strategy. It will serve as the hub for all the digital marketing efforts you invest in. A great website will bring you more customers, while a poorly designed website will most likely waste your dollars.

What does your business get with this package?

At Vital Marketing we build beautiful mobile-friendly websites that offer a user-friendly experience on any device, using modern visual effects like parallax scrolling, responsive design, embedded video and animated icons.

All our websites are built with your keyword strategy in mind so that they are fully optimized for search engine discovery. We’ll also set up Google Analytics on your site so you can analyse your site’s historical and real-time traffic, whenever you want.

Services that go great together

Brand Identity DesignSocial Media Management

Are you interested in knowing more?

Our website design and development process

1. Learning your business and design preferences

You will get a dedicated website designer to build your website. This person will learn everything about your business, website needs and design preferences.

2. Set up hosting and decide on a website platform

Before we start working on your website, we will need access to your hosting account. If you do not have one, we will recommend a couple for you to choose. After we get the hosting set up, we will decide on the best platform to build your website on.

3. Wireframing the website

Before we start designing the look and feel of your website, we will present you a couple of wireframe options. Wireframes illustrate the placement of page elements, site features, conversion areas and navigation for your website before putting any colors and images. Creating wireframes pushes usability to the forefront in showcasing page layouts at their core.

4. Presenting design options

After analyzing the wireframes and agreeing on a specific structure for the website, we’ll play around with a combination of colors, typography and images to come up with some design variations for you to evaluate.

5. Launch the live version of your website

Once you approve the website design, we will launch the live version of it. We will move it from a temporary location and upload the website to your business’ domain.

6. Website maintenance

Some clients prefer to maintain their websites on their own, but others don’t have the time to do it. If you need help with ongoing administration, whether you need us on an “as needed” or monthly basis, our team is here to support you.



How will you build a website that I like and fits my brand?

We will learn more about your website preferences during our initial meetings. Before we put together any wireframes or design options, we will sit down with you to better understand your business. We will define your target market, develop your buyer’s persona, get a better grasp of your brand’s voice and tone, and the products and services you offer.

How long will it take to have my website live?

Every website is different. The delivery time will depend on the number of features and amount of pages we have to build. For most of our clients, our delivery time runs under 40 days after we have all the information we need to start wireframing and designing.

What happens if I don't like the design of the website?

After agreeing on a specific structure for the website according to the wireframes, we will send you a rough draft of the design of the website, and you will be able to put together a list of edits. After we implement your changes, you still have two full revisions before deciding on a final version.

What platform will you build my website on?

We will evaluate your website needs and based on them we will recommend different options for you to choose from. We work with multiple platforms including Wordpress, Squarespace, Shopify, Webflow, Wix, and Weebly.

Who will maintain my website?

Some clients prefer to maintain their websites on their own, but others don’t have the time to do it. If you need help with ongoing administration, whether you need us on an “as needed” or monthly basis, our team is here to support you.

What do you need from me to develop the website?

To start working on your site, we will need access to your hosting account, domain name, logo files and any other content you would like us to include on your website.  

What company do you recommend of hosting services and domain?

There are multiple companies out there that provide these services. We usually work with Bluehost and GoDaddy. They offer shared hosting plans that cost less than $100/year, and in most cases, it includes the domain name.

What if I don't have a logo? Do you design logos?

Yes, we do. If you don’t have a logo, you might be interested in our Brand Identity Design service, which gets you a logo design, color palette, business card design, social media covers, and much more.

Who writes the copy to be included on the website?

This one is entirely up to you. Most of our clients provide us with the copy or an outline of what they would like. However, we can write the copy for an additional fee.

Do I need to provide you with images for the website?

If you don’t have any images, we can use high-resolution stock images. But if you have any photos, we will include them on your website.

General Questions

What is website hosting?

A web host, or web hosting service provider, is a business that provides services needed for the website or webpage to be viewed on the Internet. Websites are hosted or stored, on special computers called servers. When Internet users want to visit your website, all they need to do is type your website address or domain into their browser. Their computer will then connect to your server, and your web pages will be delivered to them through the browser.

What is a website domain?

A domain name is the name of a website. It’s what comes after “@” in an email address, or after “www.” in a web address. If someone asks how to find you online, what you tell them is usually your domain name.

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