The purpose of email marketing is to help you speed your sales cycle, by moving prospects from one stage of your sales funnel to the next. We will create engaging newsletters that keep your business top of mind; and “drip campaigns” that motivate people to buy your products and services.
More than 3.7 billion people worldwide use email, that’s more than half of the world’s population! But it doesn’t stop there; 92% of adults in the United States are email users, while 61% of those report checking their inboxes every single day.
To any business, no matter the size, that represents an excellent opportunity to reach their target market. By implementing email marketing, you can improve your business’ visibility, while engaging and converting more leads on a consistent basis.
Email marketing is one of the only marketing tools that allow you to personalize and tailor your messages based on customer actions, which will enable you to get readers interested and provide them with value.
With the right email marketing software in place, you can track who has opened your emails, which links are being clicked, and how many people are unsubscribing from your email list. These are valuable data points to create better-performing email campaigns in the future.
Apart from being relatively low cost, email marketing provides one of the highest returns on investment (ROI). According to different studies, every $1 spent on email marketing typically generates about $38 in ROI.
We will assign you a dedicated email marketing specialist to develop and execute a unique strategy for your business. This person will learn everything there is to learn about your business, and it will be your primary point of contact. You will be able to communicate with your content writer daily via email or schedule a call at a convenient time.
Before we start sending any emails, we will sit down with you to better understand your business. We will do a competitive analysis, define the target market, develop your buyer’s persona, get a better grasp of your brand’s voice and tone while studying the products and services you offer so that we can create a tailor-made email marketing strategy for your business.
Once you agree on the email marketing strategy we develop, we will develop and implement a strategy to grow your email list. This consists of creating lead magnets or offers that incentivize people to provide you with their email address in exchange for something of value.
After ideating various lead magnets and deciding on the best to pursue, we will implement call-to-actions on your website to promote those lead magnets and help you convert your site’s visitors into leads. These call-to-actions typically include pop-up forms, sidebar forms, floating headers, exit pop-ups, and more.
We will help you select and implement an email marketing software to receive leads and send emails from. We have a couple preferred email marketing software we recommend our clients, but we can also integrate with yours if it fits within our capabilities.
Your dedicated email marketing specialist will design and write email newsletters that reflect your business, using the best practices for email deliverability, which will assure you higher than average open rates, click-through rates, and conversions. Some of the content we will use for your email campaigns will include relevant blogs, case studies, upcoming events, etc. For quality assurance, our content always goes through three different content writers before sending it for your review and final approval.
Under-engaged subscribers will negatively impact your email deliverability. If you have a bad list, your emails will most likely end up in spam folders. That’s why we continuously perform routine list maintenance, to make sure that you always have an engaged email list.
Your email marketing specialist will prepare monthly reports for you to review and evaluate together. The primary metrics we look at will be subscribers, open-rates, click-through rates, and conversions. We analyze these every month to continually improve upon our results.
Note: the fastest way to grow your email list is to advertise your lead magnets. That’s why we recommend to use our Social Media Advertisement service in conjunction with our email marketing service. Traffic that comes from advertising will be directed to a landing page for them to opt-in to your email list.
We check for new subscribers, open-rates, click-through-rates, and conversions. These four metrics are our key performance indicators and will influence sales in long-term. You should expect these metrics to improve every month.
This will vary depending on your business and your industry; however, we recommend sending weekly email blasts to increase awareness, engagement and website traffic.
A “drip campaign” is an automated email sequence. Think about it as a series of premade emails that go out to your email contacts depending on which actions they take in your funnel. The purpose behind “drip campaigns” is always to bring your subscribers closer to a sale. Our team will help you create email sequences that add value to your subscribers and push your services in a more organized way.
We don’t believe in long-term contracts, because we let our results speak for themselves. All of our contracts are month-to-month. If you are not seeing the results you were expecting, you have the freedom to cancel at any time with a 14 day written or digital notice.
No, we don’t have any setup fees.
If you are ready to get started, book a free consultation call with us. One of our team members will contact you and help you identify the best strategy and develop a unique proposal for your business. Upon your approval, we will send you a contract and get your campaign started right away
You will be assigned a dedicated email marketing specialist. This person will most likely have experience working with a client in a similar industry to yours. This person will be your primary point of contact, but each email marketing specialist reports to a director. Directors review all email marketing strategies, campaigns and email content before they are passed on to you.
Before we run any email marketing campaign, we will sit down with you to better understand your business. We will do a competitive analysis, define the target market, develop your buyer’s persona, get a better grasp of your brand’s voice and tone, while studying the products and services you offer so that we can create a tailor-made strategy for your business.
We will learn more about your email content preferences during our initial meetings. In the strategy we create for you we will specify the email marketing approach we suggest for your business. If you approve our proposal, we will generate various email campaigns and funnels. You have the chance to evaluate every email marketing campaign before it is published.
You are not required to provide us with any content, but if you have content, we will be more than glad to use it.
Your assigned email marketing specialist will develop unique email campaigns that fit your brand’s voice and tone. We have access to stock photography, design software and other sources. These will be used to create email campaigns that capture your audience interests.
Yes, your assigned email marketing specialist will be monitoring your email campaigns on a weekly basis. This person will also monitor you email list, remove unengaged subscribers and optimize your emails to get you the best results possible.
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