Content marketing is the art of putting words, pictures, and videos together to convey a message that brings value to customers. Similarly to having a strong social media presence, content marketing helps you build strong relationships, earn customers’ trust, build a strong reputation, and attract more customers.
Content marketing has become the new standard from the consumer side. It has become what customers expect from the brands they interact with. Nowadays, neglecting to write content is riskier than investing in it.
Here are some convincing facts about content marketing:
- It generates 3x as many leads as outbound marketing.
- It drives 6x higher conversion rates.
- Websites that produce regular content receive 8x more traffic.
- It enhances your email marketing and social media advertising efforts.
Content is changing the relationship between the brand and the consumer.
Through offering value and meaning, and through giving people the power to tap into information and guidance, content marketing has formed a bridge that consumers want to walk across to connect with the brands they like.
Brands who neglect the importance of content marketing today will have to play catch up tomorrow. On the other hand, those who have a content marketing strategy in place are already on the next level.
You will be assigned a dedicated content writer to develop and execute a unique strategy for your business. This person will learn everything there is to learn about your business, and will be your primary point of contact. You will be able to communicate with your content writer daily via email or schedule a call at a convenient time.
Before we start writing any content, we will sit down with you to better understand your business. We will do a competitive analysis, define your target market, develop your buyer’s persona, get a better grasp of your brand’s voice and tone while studying the products and services you offer so that we can create a tailor-made strategy for your business.
Once you agree on the content strategy we develop, we start writing right away. For quality assurance, our content always goes through three different content writers before sending it for your review and final approval. The content that we develop will be unique to your business and published to your website.
We will distribute your content to your social media platforms, such as Facebook, Twitter and LinkedIn. For more robust content distribution, we recommend using a combination of our social media management services, social media advertising services, and/or our email marketing services. These additions will help you build an audience to promote your content to.
Your content writer will prepare monthly reports for you to review and evaluate together. The primary metrics we look at will be increased website traffic and time-on-site for each new user.
We check for website traffic and performance of that traffic on your site. These two metrics are our key performance indicators and will influence sales in long-term. You should expect these metrics to increase monthly.
Small businesses tend to blog on a weekly basis, but the volume of content or blogs published varies for each business. We recommend blogging at least four times per month. The point of content marketing is to bring value to your audience. The more content you create, the more people you can captivate.
Most of our blog posts range between 600 to 1,000 words. But we adapt the length of the content we write depending on the goal of our clients. Some clients prefer publishing short-form content that can be read under two minutes, and doesn’t require much critical thinking; while other clients prefer long-form content that makes for a compelling and insightful read.
We don’t believe in long-term contracts, because we let our results speak for themselves. All of our contracts are month-to-month. If you are not seeing the results you were expecting, you have the freedom to cancel at any time with a 14 day written or digital notice.
No, we don’t have any setup fees.
If you are ready to get started, book a free consultation call with us. One of our team members will contact you and help you identify the best strategy and develop a unique proposal for your business. Upon your approval, we will send you a contract and get your campaign started right away
You will be assigned a dedicated content writer. This person will most likely have experience working with a client in a similar industry to yours. This person will be your primary point of contact, but each content writer reports to a director. Directors review all strategies and content before it is passed on to you.
Before we run any marketing campaign, we will sit down with you to better understand your business. We will do a competitive analysis, define the target market, develop your buyer’s persona, get a better grasp of your brand’s voice and tone, while studying the products and services you offer so that we can create a tailor-made strategy for your business.
We will learn more about your content preferences during our initial meetings. In the strategy we create for you we will specify the content approach we suggest for your business. After the proposal is approved, we will generate the content in a content calendar. You have the chance to evaluate all the content before it is published.
You are not required to provide us with any content, but if you have content, we will be more than glad to use it.
Your assigned content writer will develop unique content that fits your brand’s voice and tone. We have access to stock photography, design software and other sources. These will be used to create valuable content to capture your audience.
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