Your brand determines the perception of your company in the eyes of your customers. What emotions does your brand evoke on your customers? How do potential customers feel when they interact with your brand for the first time? What do they think about when they see your colors or read your content?
A brand is more than a logo. Your brand is how you will be remembered.
Just like personal identity makes who you are, your brand identity is the “special sauce” of your business that sets it apart from every other store on the block.
Customers expect your brand identity to be professionally designed and most importantly, to be consistent across all media. You don’t want your branding materials to feel dated, lack visual appeal, or appear carelessly constructed.
That reflects poorly on your business.
Your brand identity will make you instantly recognizable to your customers. Your audience will associate your brand identity with your product or service, and that identity forges the connection between you and your customers, builds customer loyalty, and determines how your customers will perceive your brand.
You will be assigned a dedicated brand identity manager to help you find and develop your business’ unique brand identity. This person will learn everything there is to learn about your business, and it will be your primary point of contact. You will be able to communicate with your brand identity manager daily via email or schedule a call at a time that is convenient for both of you.
The first step will be to determine where you stand in the marketplace and who your customer is. To accomplish this, we must first understand your value proposition and analyze how your customers currently view your product or service. Additionally, conducting an in-depth competitor analysis will help us identify what strategies to employ to make your brand stand out from your competition.
Once we’ve determined who you’re speaking to, it’s time to create buyer personas. These are the representation of your ideal customers based on market research and data about your existing customers. Carefully crafted personas will help you offer the best possible product or service to the audience who is most likely to buy it.
Here is where we help you define your mission statement, vision statement, and your core values. By doing this, we will be able to create a brand identity for your business that is distinctive, relevant, and consistent.
After we have conducted research, determined your target audience, and defined the various elements of your brand, it’s time to ramp up your visual identity. Your brand’s visual vocabulary will be reflected in your logo, typography, color palette and overall style guide.
The delivery time will depend on the number of changes you want us to make to the designs we present. For most of our clients, our delivery time runs under 30 days after we have all the information we need to start designing.
The first thing we will tackle is your logo, we will send you five different logo options, and you will be able to put together a list of edits. After we implement your changes, you still have two full revisions before deciding on a final version to be used.
You will get a custom logo, color palette, typography, and an overall style guide. Also, we will design professional business cards, letterhead, envelopes and social media cover images. In terms of files, you’ll get the original, editable vector files (usually an Adobe Illustrator file), vector EPS files in both CMYK and RGB (for print and web, respectively), and web preview files, like a JPG on PNG, so you can preview your designs on virtually any device.
We are going to need to learn as much about your business as possible. We will send you an initial questionnaire to better understand your products or services, your target market, your customers and buyer personas, and which types of logos you like within your industry. After that, we will hold meetings to go over your answers and your design preferences.
Buyer personas are the representation of your ideal customers based on market research and data about your existing customers. Carefully crafted personas will help you offer the best possible product or service to the audience who is most likely to buy it.
Voice is everything that encompasses your brand's personality. A clear voice is crucial to connecting with your online communities through your content marketing efforts.
Tone is specific to your messaging and therefore is a part of the voice. Where your voice more than likely sits in the same spot -- and is who your brand inherently is -- your tone can change vastly depending on the type of message you're trying to convey.
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