Google AdWords

Similarly to our Social Media Advertisement services, incorporating Google AdWords into your marketing mix will help you acquire new customers fast. Advertising on Google will help your business appear at the top of Google searches.

Why does your business need to advertise on Google?

For businesses, Google AdWords can be a hugely successful method of driving traffic, marketing your products and ultimately increasing sales.

Every single day there are more than 3.5 billion searches on Google. These searches are filled with people looking for answers and solutions to their problems. When a potential customer is looking for a solution you offer, and Google AdWords gets you found.

Unlike organic search listings, you will be on the front page of Google instantly. Businesses typically get a high return on investment using Google AdWords, since customers are already looking for solutions like yours and you only pay every time one of your ads gets clicked on.

Services that go great together

Content MarketingSocial Media Advertisement

Are you interested in knowing more?

Our Google AdWords process

1. Get a dedicated Google AdWords specialist for your account

You will be assigned a dedicated Google AdWords specialist to develop and execute a unique strategy for your business. This person’s advertising experience will help you decrease costs and increase results.

2. Identify cost-effective keywords

Keywords are the search terms that people type into search engines when they are looking for something they are interested in. We will do thorough research to find the best and most cost-effective keywords for your business. We research thousands of keywords and measure search traffic, competition, and costs to select the best keywords for you to use.

3. Competitor analysis

We will carefully look into what your competitors are doing in the search engines. By identifying and learning from what’s working for them and what’s not, we will develop a smarter approach for your advertising campaigns.

4. Creation of the ads

Your Google AdWords specialist will develop highly effective search engine ads. Everything will be taken care for you, including ad copy, headlines, and targeting the ads at specific keywords. For quality assurance, Google AdWords campaigns always go through one of our directors before sending it for your review and final approval.

5. Monitoring and ad optimization

We regularly A/B test your advertisements to identify which ads are driving the most results and which ads are underperforming. We keep an eye on all of your campaigns daily. If any campaign is underperforming, we make sure we pause it and start new campaigns to keep results coming in.

6. Reports and communication

Your Google AdWords specialist will prepare monthly reports for you to review and evaluate together. Regarding meetings, you can schedule bi-weekly or monthly meetings to discuss your progress.



What type of results can I expect?

We check website traffic and conversions. These two metrics are our key performance indicators. We will evaluate how much traffic your website is receiving, and how many people converted into the desired result.

How much traffic should I expect?

The amount of traffic your website gets will depend on your advertising budget. The amount of people you can reach depends on your advertising budget, the more you can invest, the more people you will be able to achieve. This also goes hand in hand with the quality of the ad, which includes ad copy and design.

How many conversions can I expect?

The number of conversions will vary from one campaign to the other. However, we will be able to track the number of conversions from your ads and use the data to make improvements to your campaigns continually. This can increase your conversion rate over time.

Is is expensive to advertise on Google?

Google AdWords uses a pay-per-click approach, so it can become expensive to advertise on it because you pay each time anyone clicks on your ads. However, the traffic you get is often high-quality traffic looking for a similar solution to what you offer.

We suggest that you look at the average lifetime value of a customer, and by understanding this, you will be able to determine how much are you willing to spend to acquire each customer. Your dedicated Google AdWords specialist will help you gain new customers at a profitable margin.

Contracts and setup fees

How long are the contracts?

We don’t believe in long-term contracts, because we let our results speak for themselves. All of our contracts are month-to-month. If you are not seeing the results you were expecting, you have the freedom to cancel at any time with a 14 day written or digital notice.

Are there any setup fees?

No, we don’t have any setup fees.

How long does it take to get started?

If you are ready to get started, book a free consultation call with us. One of our team members will contact you and help you identify the best strategy and develop a unique proposal for your business. Upon your approval, we will send you a contract and get your campaign started right away

Working together

Who will be working on my account?

You will be assigned a dedicated Google AdWords specialist. This person will most likely have experience working with a client in a similar industry to yours. This person will be your primary point of contact, but each Google AdWords specialist reports to a director. Directors review all Google AdWords advertising strategies, campaigns and ad copy before they are passed on to you.

How will you learn my business?

Before we run any advertising campaign on search engines, we will sit down with you to better understand your business. We will do a competitive analysis, define your target market, develop your buyer’s persona, get a better grasp of your brand’s voice and tone, while studying the products and services you offer so that we can create a tailor-made strategy for your business.

How will you create ads that fit my business?

We will learn more about your advertising preferences during our initial meetings. In the strategy we create for you we will specify the advertisement approach we suggest for your business. After the proposal is approved, we will generate various campaigns and ads. You have the chance to evaluate every one of them before we take them live.

Do I have to provide you with content for you to create the ads?

You are not required to provide us with any content, but if you have content, we will be more than glad to use it.

Your assigned Google AdWords specialist will develop unique advertising campaigns that fit your brand’s voice and tone. We have access to stock photography, design software and other sources. These will be used to create ads that capture your audience attention.

Will you constantly monitor the advertising campaigns to make sure we are not wasting money?

Yes, your assigned Google AdWords specialist will be monitoring your ad campaigns on a daily basis. We keep an eye on all of your campaigns daily. If any campaign is underperforming, we make sure we pause it and start new campaigns to keep results coming in.

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